My work focuses on helping brands stay one step ahead of AI. With over three decades of experience, I'm a fierce champion of brand purpose, sustainability, and the UN SDGs, viewing them as a strategic advantage rather than a mere CSR add-on. I have worked with global brands and disruptors, including Alibaba, Coca-Cola, PlayStation, and TikTok. I combine creativity with the commercial, always focusing on brand trust, reputation, reach, and revenue. I also serve as a Chair and NED, advising founders and transforming agency cultures.