Hannah Bowler

Senior Reporter

The Drum
Hannah Bowler is a senior reporter for The Drum covering the brand beat. Her work examines how brands adapt to challenges and opportunities within various sectors, such as finance, luxury goods, and fashion.
Creative Work

People Just Do Nothing do something to tackle hair loss stigma
Creative Work

Against all odds, Puma made floating something down the Thames interesting again
Brand Strategy

Despite leaning into wellness, Lovehoney can’t escape advertising censorship
Ad of the Day

Ad of the Day: Students stage a risky one-shot ad for Channel 4’s Educating Yorkshire
Ad of the Day

Ad of the Day: Steve Buscemi as evil scamming emperor in Telstra cybersecurity ad
Ad of the Day

Ad of the Day: KFC X Greggs - when gravy met pastry
Ad of the Day

Ad of the Day: Beyoncé and Levi’s get further mileage out of ‘Reiimagine’ campaign
Creative Work

Argos bets big on creator content with Arghaüs mockumentary series
Social Media

Is the ‘look-how-rich-we-are’ influencer trip dead?
Brand Strategy

How toy giants are cashing in on ‘kidult’ boom
Brand Strategy

How to evolve legacy brands without a Jaguar-style backlash
Brand Strategy

Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the stra...