CMO

CMO's, or Chief Marketing Officers, are responsible for the marketing activities of a brand. This role is critical to the core strategies of organizations, therefore, CMO's need to be more than just marketing experts, they need to have a complete understanding of the latest tools and technology to give organizations a competitive edge.

The Drum provides the latest industry news surrounding CMO's. We explore the challenges and obstacles that CMO's face and also offer CMO focused guides to various marketing channels.

09 Sep 2024

4 min read
Industry vet Angela Zepeda to join X as first global head of marketing since Musk takeover
Kendra Barnett ,
Associate Editor ,
The Drum

18 Jul 2024

5 min read
Get on board: what CMOs need to know to earn a place on the board
Maria Greaves ,
Assistant editor - branded content ,
The Drum

18 Jun 2024

4 min read
How ‘The Great Marketing Makeover’ can help CMOs go from undervalued to influential
Audrey Kemp ,
LA Reporter ,
The Drum
Premium Item

18 Jun 2024

6 min read
Why Compare the Market ditched its chief marketer role
Hannah Bowler ,
Senior Reporter ,
The Drum

13 Jun 2024

7 min read
If you want marketing to work, stop half-assing it
Jenny Sagstrom ,
Founder and Chief Executive Officer

23 May 2024

4 min read
Mastercard CMO Raja Rajamannar on why purpose-driven marketing is better for business
Audrey Kemp ,
LA Reporter ,
The Drum
Premium Item

17 May 2024

9 min read
At Advertising Week Europe, marketers were bullish despite increasing pressure
Sam Anderson ,
Intelligence editor ,
The Drum

16 May 2024

4 min read
Nissan CMO Allyson Witherspoon on marketing in age of connectivity & automation
Audrey Kemp ,
LA Reporter ,
The Drum

30 Apr 2024

7 min read
Why the CMO needs to learn to speak the language of other c-suite execs
Nataly Kelly ,
CMO ,
Zappi

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