Contextual targeting

12 Dec 2022

5 min read
Why out-of-home is the ultimate contextual medium
Scott Green ,
Growth Strategy Director ,
Posterscope

18 Nov 2022

5 min read
Navigating the wild world of contextual – and what to look out for
Ken Weiner ,
Chief technology officer ,
GumGum

11 Oct 2022

6 min read
It’s time for data-addicted marketers to reconnect with human beings
Premium Item

01 Sep 2022

3 min read
Why Reddit acquired contextual advertising firm Spiketrap
Kendra Barnett ,
Associate Editor ,
The Drum

30 Aug 2022

5 min read
How ‘Attention Time’ unites context and creative for brands
Ian Darby ,
journalist ,
The Drum

22 Aug 2022

5 min read
How AI can improve the consumer experience in a cookieless future

08 Aug 2022

6 min read
Contextual targeting: 3 reasons why it’s more important than ever

26 Jul 2022

4 min read
Post-cookie success demands a shift from ‘personalized’ to ‘personified’ advertisi...
Geoffroy Martin ,
Chief operating officer ,
Ogury

18 Jul 2022

5 min read
You are what you read - why readership data matters more than cookies ever did
Aimee Pearcy ,
Journalist ,
Freelance

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