Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

23 Dec 2024

5 min read
TBWA\Media Arts Lab pulls back the curtain on Apple’s holiday ad
Amy Houston ,
Senior Reporter ,
The Drum

28 Nov 2024

2 min read
Ad of the Day: Apple touts hearing aid feature in touching father-daughter tale
Amy Houston ,
Senior Reporter ,
The Drum

20 Nov 2024

2 min read
Ad of the Day: Woman fixates on niche plates in offbeat Apple Pay spot
Amy Houston ,
Senior Reporter ,
The Drum

31 Oct 2024

1 min read
Weightlifter defies gravity with effortless routine in Apple MacBook Ad
Amy Houston ,
Senior Reporter ,
The Drum

30 Oct 2024

1 min read
Ad of the Day: Apple promotes AI-powered ‘Intelligence’ tool in two sharp spots
Amy Houston ,
Senior Reporter ,
The Drum

28 Oct 2024

9 min read
Apple Intelligence rollout starts today – how will marketers use the new AI features?
Kendra Barnett ,
Associate Editor ,
The Drum

28 Oct 2024

4 min read
The next disruption for finance is coming from big tech – can banks keep up?
Lucas Nutbey ,
VP experience & engineering ,
De

27 Sep 2024

6 min read
Weekly AI Recap: OpenAI loses CTO & heads of research, Meta unveils Llama 3.2
Webb Wright ,
NY Reporter ,
The Drum

20 Sep 2024

14 min read
Dismantling Apple’s brand essentialism myth
Uri Baruchin ,
Strategy & brand consultant

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