Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

26 Mar 2025

6 min read
Why socio-demographic data fails: a study unveils major gaps in accuracy

16 Dec 2024

5 min read
How the new ‘mindset era’ will transform digital advertising
Peter Wallace ,
General Manager, EMEA ,
GumGum
Premium Item

25 Nov 2024

9 min read
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts sa...
Kendra Barnett ,
Associate Editor ,
The Drum

22 Nov 2024

5 min read
Record client spend makes it a very merry Christmas for UK marketers
Branwell Johnson ,
Group Director of Content ,
Propeller Group

02 Sep 2024

8 min read
As Google and Meta vie for digital ad spend, should social or search teams lead?
Oscar Quine ,
Editor ,
The Drum

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Kendra Barnett ,
Associate Editor ,
The Drum

11 Jul 2024

5 min read
Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
Amy Houston ,
Senior Reporter ,
The Drum

06 Mar 2024

6 min read
In a privacy-first future, Google Ads is in trouble - here’s how it’ll impact marketer...
The Drum ,
Editorial ,
The Drum

31 Jan 2024

4 min read
Predictions 2024: effectiveness will be the next frontier in the AI battle
Jenni Baker ,
Senior Editor ,
The Drum

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