Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

15 Oct 2025

5 min read
The grocery cart knows you better than demographics do
Jenni Baker ,
Senior Editor ,
The Drum

15 Oct 2025

3 min read
Advertising called, it needs its soul back
Jenni Baker ,
Senior Editor ,
The Drum

25 Sep 2025

6 min read
Duct tape is not a strategy: why marketing agencies need a tech rethink to win bigger clie...
Maria Greaves ,
Assistant editor - branded content ,
The Drum

14 Aug 2025

5 min read
Judge of the Day: MWC’s Fran Cortes on the new battleground for global events
Richard Draycott ,
Associate Editor & VP ,
The Drum

19 Jun 2025

5 min read
Cannes you feel it? Neu-roads ahead for adland in contextual’s next chapter
Maria Greaves ,
Assistant editor - branded content ,
The Drum

09 Jun 2025

3 min read
Out of stock, out of pocket: retail ads have an efficiency problem, but what’s the fix?
The Drum ,
Editorial ,
The Drum

04 Jun 2025

4 min read
‘We’re not the center of their world’ - Allwyn’s Ross Sargeant on rethinking brand...
Jenni Baker ,
Senior Editor ,
The Drum

23 May 2025

7 min read
Martech for Drummies: what marketers need to know
Jenni Baker ,
Senior Editor ,
The Drum

19 May 2025

4 min read
Marketers want to go green, but is genAI locking them into a carbon trap?
Margo Waldrop ,
Content Writer ,
The Drum

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