OTT

With the rise of OTT services, such as Netflix, Hulu, and Amazon Prime Video, brands have a new opportunity to reach consumers through video advertising.

With its ability to target specific audiences and track and measure campaigns in real-time, OTT has the potential to be a valuable addition to any marketing mix.

07 Sep 2021

6 min read
Insights with InMobi: A Candid Conversation with Arianne Kader-Cu, Viu Philippines

01 Sep 2021

6 min read
Nielsen MRC accreditation suspended following accusations of underreporting
Kendra Barnett ,
Associate Editor ,
The Drum
Premium Item

26 Aug 2021

3 min read
Eager to dethrone Nielsen, Comscore accelerates MRC accreditation ask
Kendra Barnett ,
Associate Editor ,
The Drum

24 Aug 2021

5 min read
As CTV embraces contextual, it’s time to talk about content information
Alex Knudsen ,
Vice president of solutions engineering ,
Amobee

12 Aug 2021

5 min read
Amid accusations of underreporting, Nielsen requests its own MRC accreditation suspension
Kendra Barnett ,
Associate Editor ,
The Drum

05 Aug 2021

4 min read
Why Roku aims to outpace the streaming industry around ads
Chris Sutcliffe ,
Senior reporter ,
The Drum

05 Aug 2021

5 min read
Growth of addressable TV during the pandemic
Daniel Bischoff ,
CMOO ,
RTL Adconnect

09 Jul 2021

5 min read
How Amazon Prime Video heralded the return of hit Indian crime drama Mirzapur
The Drum ,
Editorial ,
The Drum

03 Jun 2021

6 min read
Navigating the new frontier of CTV ad fraud
Tony Marlow ,
Chief marketing officer ,
Integral Ad Science

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