Connected TV

Connected TV (CTV) is the dominant term the ad industry uses to discuss the future of TV.

Connected TV advertising offers brands a new and exciting opportunity to reach customers through television. With its ability to target specific audiences and track and measure campaigns in real-time, CTV provides brands with the potential to achieve a good return on investment, while enabling a new wave of distribution, advertising and understanding in TV.

04 Aug 2023

5 min read
CTV is booming - but will the absence of a unified approach ruin its potential?
Valbona Gjini ,
VP, marketing & communications ,
ID5

16 May 2023

4 min read
More than a feeling: resonance via addressable TV is the creative reawakening that adland...
Laura Blackwell ,
Content Executive ,
The Drum

20 Apr 2023

4 min read
Consumers are embracing advertising on TV streaming services, report reveals

20 Dec 2022

5 min read
Changes in streaming behaviors allow brands to reach new audiences - here's how

08 Dec 2022

2 min read
Innovid strikes more adtech deals to dominate CTV measurement space
Hannah Bowler ,
Senior Reporter ,
The Drum

25 Nov 2022

6 min read
WTF are Fast channels (and should advertisers care)?
Hannah Bowler ,
Senior Reporter ,
The Drum

15 Nov 2022

4 min read
How important is standardization to evolving the CTV market?
Catherine Cribbin ,
Head of partnerships ,
IAB UK

08 Nov 2022

2 min read
Innovid and The Trade Desk usher in a new era of CTV measurement
John Glenday ,
Reporter ,
The Drum

24 Oct 2022

1 min read
Sky Media competition opens doors to adtech innovation
John Glenday ,
Reporter ,
The Drum

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