Branding

Where would businesses be without their branding?

The Drum explores all aspects from the look, feel, and sound of brands, down to some of the more unconventional experiential efforts that have started cropping up.

Otherwise, if you're on the hunt for a branding agency, visit The Drum Recommends to find your perfect partner.

18 Dec 2025

10 min read
Inside Elf CMO Kory Marchisotto’s ‘kinetic marketing’ approach
Jennifer Faull ,
Deputy Editor ,
The Drum

16 Dec 2025

11 min read
Coca-Cola CMO Manolo Arroyo on WPP, AI and a new era for media
Jennifer Faull ,
Deputy Editor ,
The Drum

11 Dec 2025

8 min read
Grab’s CMO is spending her days in customer support to solve its identity problem
Jennifer Faull ,
Deputy Editor ,
The Drum

10 Dec 2025

11 min read
Mercado Libre CMO: ‘I only make 1% of the decisions. And I'm proud of it’
Jennifer Faull ,
Deputy Editor ,
The Drum

03 Dec 2025

4 min read
The Dubai chocolate trend illustrates how viral fads can dilute brand identity
Dr Ella Ward ,
Senior marketing scientist, Ehrenberg-Bass Institute

03 Dec 2025

5 min read
Could your next brand film be a Hollywood blockbuster?
Colin Melville ,
Head of AI Film ,
Emota

25 Nov 2025

5 min read
Is sub-par gift-with-purchase damaging your brand?
Helena Bush ,
Marketing & Insights manager ,
adm Indicia

18 Nov 2025

5 min read
Every winner at The Drum Awards for Design 2025
Jennifer Faull ,
Deputy Editor ,
The Drum

14 Nov 2025

6 min read
The internet’s hall of mirrors: how brands can stand out in the age of AI
Henry McIntosh ,
Director ,
Twenty One Twelve Marketing

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