John McCarthy

Opinion editor

The Drum
Creative Work

6 controversial campaigns from 2024 – and where they went wrong
Artificial Intelligence

Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
Marketing

Watch every John Lewis Christmas ad since 2007
Marketing

No, autism isn’t a fucking superpower – that’s a cop-out for employers
Marketing

Food for thought: ad agencies don’t actually think an HFSS ad ban will work
Marketing

What is it about Eriskay that makes it a dream destination for football ads?
Artificial Intelligence

The lesson from ‘Dear Sydney’? Adland and the public are miles apart on AI
Media

Bewildered adland says Musk’s lawsuit will only make things worse for X
Creative

McDonald’s serves up retro birthday party ad to celebrate 50 years in UK
Marketing

I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember
Marketing

What marketers are forecasting for the UK’s summer general election
Creative

Ad of the Day: Samsung salvages crushed debris from pilloried Apple spot