Sam Bradley

Journalist

The Drum
Agencies

Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
Agencies

Nail your next chemistry meeting: new business experts share their advice
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Top creatives share how they’re grappling with AI use at agencies
Sustainability

After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
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UK government tax cuts could spark ‘modest stimulus to consumption’
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Could AI promote longer client-agency relationships?

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Closing time: top presentation tips from pitching experts
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Ari Weiss on leaving DDB to launch indie: ‘You’re only as good as your latest bit’
Agencies

After a slow year in APAC, should agencies expect faster growth in 2024?
Agencies

‘No such thing as too much emotion,’ but should brands earn the right to make weepy ad...
Agencies

Inside BETC Paris’s decade-in-the-making offensive on English-speaking ad world
Agencies

‘Feeling machines who think’: how ad creatives can reach the heart through the head