Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

13 Nov 2025

6 min read
Bozoma Saint John turns brand instinct into TV and real life
Margo Waldrop ,
Content Writer ,
The Drum

13 Nov 2025

3 min read
Judge of the Day: Jeanette Okwu on why the future of social is deeply human
Margo Waldrop ,
Content Writer ,
The Drum

05 Nov 2025

4 min read
Your wellness brand doesn’t have a marketing problem; it has a messenger problem
Zoë Edwards ,
Associate director ,
Pangolin PR

05 Nov 2025

6 min read
Where have all the vanguards gone? We need strong critics again
Symonne Torpy ,
Associate creative director ,
BETC

04 Nov 2025

6 min read
Wix’s Sarah Adam on influencer marketing: ‘Don’t kill authenticity with your brief�...
Nick Creed ,
Co-Founder & Digital Director ,
The Drum

30 Oct 2025

5 min read
Why manual processes are choking your influencer marketing channel
Ani Safaryan ,
Marketing Manager ,
Hypefy

24 Oct 2025

8 min read
Making your B2B comms more human is the best way to connect with audiences
Harriet Mumford ,
Director

23 Oct 2025

5 min read
If creators are the future of advertising, why can’t they get paid?

08 Oct 2025

9 min read
Ed East: From blogger to influencer marketing’s Billion Dollar Boy
Jennifer Faull ,
Deputy Editor ,
The Drum

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