Adtech & martech

01 Aug 2025

3 min read
This is not a pilot: lessons from Reckitt’s global rollout of agentic AI
Jenni Baker ,
Senior Editor ,
The Drum

25 Jul 2025

5 min read
ICYMI: 5 must-reads for modernizing the marketing playbook
Jenni Baker ,
Senior Editor ,
The Drum

17 Jun 2025

4 min read
Alphabet, Amazon & Meta control over half global ad market – and they’re taking more
Margo Waldrop ,
Content Writer ,
The Drum

12 Jun 2025

6 min read
How tech is getting brands off the sidelines with sports marketing
Maria Greaves ,
Assistant editor - branded content ,
The Drum

28 May 2025

3 min read
Salesforce’s $8bn Informatica acquisition signals a new era for AI-driven marketing
Margo Waldrop ,
Content Writer ,
The Drum

23 May 2025

6 min read
Google I/O 2025: AI rewrites the rules of modern marketing
The Drum Team ,
Editorial ,
The Drum

21 May 2025

5 min read
Retail media’s next frontier? Why self-driving cars could be the new ad space battlegrou...
The Drum Team ,
Editorial ,
The Drum

20 May 2025

4 min read
BuzzFeed’s quiet retail revolution: inside its AI commerce play
The Drum Team ,
Editorial ,
The Drum

07 May 2025

9 min read
The (next) attention revolution is here, says Dr Karen Nelson-Field
Sam Anderson ,
Intelligence editor ,
The Drum

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