The Drum Awards for Marketing APAC

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28 May 2025

5 min read
How this Hong Kong International Airport campaign boosted travel demand 865%
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30 May 2024

3 min read
How Karan, one of India’s most common names, broke the internet
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30 May 2024

8 min read
How OPPO went premium with high-end smartphone launches in Singapore
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30 May 2024

7 min read
How DBS Bank filled ‘knowledge deficit’ in personal finance with TableTok
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30 May 2024

5 min read
Pond’s changed perceptions with a packaging relaunch. Here’s how
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30 May 2024

3 min read
These Lifebuoy soap ads used real-time population density data to drive hygiene
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30 May 2024

4 min read
How Klook and grandparents proved to gen Z that Singapore is still cool
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30 May 2024

2 min read
How programmatic DOOH helped boost Helena Rubinstein in Hong Kong
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30 May 2024

7 min read
Taiwan’s award-winning video strategy to attract tech businesses explained
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30 May 2024

6 min read
What worked about Puma homage to the trailblazers of female football, the OG’s
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30 May 2024

4 min read
Inside Schneider Electric’s B2B campaign to turn Unsung Heroes into Impact Makers
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30 May 2024

5 min read
Inside Arena Breakout x Grab’s unconventional, reality-bending partnership
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30 May 2024

5 min read
How Guinness became the Australian beer of winter
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30 May 2024

6 min read
One brand's efforts to reduce non-renewable energy in streaming ads explained
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30 May 2024

5 min read
Explained: Park’s campaign to get gear to finally fit women footballers
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30 May 2024

5 min read
How the ‘Sandwich Generation’ elevated a Indonesian movie marketing campaign
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30 May 2024

7 min read
Inside the growth of Beats by Budweiser energy drink
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30 May 2024

8 min read
How Corona Looong Weekend got India enjoying days away from work
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30 May 2024

7 min read
Rethinking data and targeting helped AB InBev India in absence of ecommerce
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30 May 2024

5 min read
Inside a campaign using Indians’ dark fantasies to make cookies irresistable
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30 May 2024

2 min read
How amaysim’s nude run shared a message of telco freedom
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30 May 2024

5 min read
How Changi Airport tapped into Swiftie fever with the beJEWELed experience
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30 May 2024

4 min read
How Hunter tracked down piracy with Tootega Nahi Todega
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30 May 2024

4 min read
How Disney Star India’s Words of Pride campaign reclaimed respect with language
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05 Mar 2024

3 min read
HP CMO Siew Ting Foo leads APAC judges at The Drum Awards for Marketing
Richard Draycott ,
Associate Editor & VP ,
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10 Jan 2024

2 min read
Tuvalu became a digital nation to spark global action for climate change mitigation
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10 Jan 2024

3 min read
WiredCo helped Indeed prepare Australia for the 7-second résumé
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