Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

08 Dec 2025

9 min read
Netflix or Paramount? What the Warner Bros. bidding war really means for media buyers
Margo Waldrop ,
Content Writer ,
The Drum
Premium Item

08 Dec 2025

8 min read
Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’
Sam Anderson ,
Intelligence editor ,
The Drum

05 Dec 2025

6 min read
Netflix buying Warner Bros and what it means for the ad ecosystem
Margo Waldrop ,
Content Writer ,
The Drum

04 Dec 2025

6 min read
Europe risks losing control of its media landscape
Ulbe Jelluma ,
Director ,
Print Power

25 Nov 2025

9 min read
Costco: the retail media network that refuses to promote itself
Kiri Masters ,
Commerce media columnist ,
The Drum

20 Nov 2025

6 min read
Owen Meredith is bullish on 2026 for news brands that focus on trust and credibility
Mark Challinor ,
Digital consultant

17 Nov 2025

11 min read
Winners from The Drum Awards for Media 2025 revealed
Jennifer Faull ,
Deputy Editor ,
The Drum

11 Nov 2025

7 min read
Amazon bets on 'crystal box' transparency in ads product upgrade
Kiri Masters ,
Commerce media columnist ,
The Drum

30 Oct 2025

9 min read
Here’s how Ace Hardware is breaking down the silos between merchants and retail media te...
Kiri Masters ,
Commerce media columnist ,
The Drum

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology