Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

14 Aug 2025

5 min read
Judge of the Day: MWC’s Fran Cortes on the new battleground for global events
Richard Draycott ,
Associate Editor & VP ,
The Drum

10 Jul 2025

5 min read
Picsart is helping modern marketers bring their dreams to life in minutes
Aimee Pearcy ,
Journalist ,
Freelance

03 Jul 2025

5 min read
Enough with the tool sprawl: why 2025 is the year of the smarter stack
Andrew Warden ,
Chief Marketing Officer ,
Semrush

23 May 2025

7 min read
Martech for Drummies: what marketers need to know
Jenni Baker ,
Senior Editor ,
The Drum

19 May 2025

4 min read
Marketers want to go green, but is genAI locking them into a carbon trap?
Margo Waldrop ,
Content Writer ,
The Drum

12 May 2025

7 min read
How avoiding a Frankenstack can help drive better business results
Richard Draycott ,
Associate Editor & VP ,
The Drum
Premium Item

06 May 2025

11 min read
Can the CMO ever be replaced by a piece of kit?
Sam Anderson ,
Intelligence editor ,
The Drum

01 May 2025

6 min read
Screens, signals & swivel chairs – the new media power plays overheard at Possible
Jenni Baker ,
Senior Editor ,
The Drum

30 Apr 2025

6 min read
Why everyone in adtech is suddenly talking about creative again
Gordon Young ,
Editor-in-Chief ,
The Drum

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