Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

23 Jan 2026

6 min read
Dan Gardner: What most marketers missed at Davos
Dan Gardner ,
Co-founder and executive chairman ,
Code and Theory

22 Jan 2026

5 min read
AI Max, ChatGPT shopping, and the future of paid media
Neil Baker ,
Head of paid media ,
Tug Agency

22 Jan 2026

7 min read
Ads on ChatGPT ‘in the coming weeks’ – how did we get here and what’s next?
Aaron Goldman ,
Mediaocean

22 Jan 2026

5 min read
What AI is teaching brands about showing up in Super Bowl moments
Margo Waldrop ,
Content Writer ,
The Drum

21 Jan 2026

5 min read
How AI will rewire agency creativity
James Lawton-Hill ,
Marketing & agency director ,
APS Group

20 Jan 2026

5 min read
The new expectations redefining the modern CMO
Scott Houchin ,
CMO and Head of Digital, Fashion & Luxury, eClerx ,
eClerx

19 Jan 2026

5 min read
ChatGPT is about to get ads. Will this next phase of AI monetization make or break trust?
Gordon Young ,
Editor-in-Chief ,
The Drum

19 Jan 2026

4 min read
Conversational AI will force a rethink of how search is monetized
Matt Shenton ,
Director of biddable media ,
Croud

16 Jan 2026

4 min read
As AI goes from feature to infrastructure, data becomes the new ROI
Jenni Baker ,
Senior Editor ,
The Drum

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