Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

08 Jan 2026

7 min read
AI is reshaping discovery. Affiliate may be the most reliable channel left
James Bentley ,
AI Strategy Director ,
Awin

06 Jan 2026

2 min read
The Drum’s Commerce Media month launches with new Awards program
Jennifer Faull ,
Deputy Editor ,
The Drum

06 Jan 2026

4 min read
The end of generic content: how search is splitting into cultural micro-niches
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

23 Dec 2025

4 min read
Roblox exposes a growing blind spot in how marketers still think about media
The Drum ,
Editorial ,
The Drum

22 Dec 2025

4 min read
What was social media’s ‘word of the year’ for 2025?
Paul Quigley ,
General manager, listening ,
Sprout Social

17 Dec 2025

5 min read
How the New York Times reinvented itself and why games now sit at the center of its future
The Drum ,
Editorial ,
The Drum

17 Dec 2025

4 min read
Why premium content on the open web is a gift for video advertisers
Jess Aylett ,
Head of UK and International Sales ,
GumGum

17 Dec 2025

5 min read
If the domain fits…wear it: 3 ways to build a stronger brand identity
Maria Greaves ,
Assistant editor - branded content

16 Dec 2025

5 min read
What marketers need to know about AEO and social search right now
Bryn Dodson ,
Creative Director ,
Code and Theory

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology