Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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07 Jan 2026

5 min read
Static OOH is cheaper and more effective – are we at risk of forgetting it?
Elliot Ward ,
Founder ,
Excite OOH

07 Jan 2026

6 min read
AI won’t save you, authenticity will
Jackie Lyons ,
Chief Planning Officer ,
Havas Media Network

06 Jan 2026

7 min read
How to capture and captivate tentpole event audiences with OOH
Kayla Caticchio ,
Content marketing manager ,
Broadsign

06 Jan 2026

4 min read
The end of generic content: how search is splitting into cultural micro-niches
Alice Baker ,
Senior SEO Executive ,
Sierra Six Media Limited

02 Jan 2026

8 min read
Why marketing loses budget, and how to stop being the easy cut in 2026
Henry McIntosh ,
Director ,
Twenty One Twelve Marketing

01 Jan 2026

6 min read
Future-ready leadership
Martin Raymond ,
Co-founder ,
The Future Laboratory

23 Dec 2025

6 min read
AI’s second wave in adtech: from optimization to real-time decisioning
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

23 Dec 2025

5 min read
Finding new audiences at scale: why it’s time to move beyond IDs in advertising
Nicole Nixon ,
Senior Product Marketing Manager ,
Nano Interactive

22 Dec 2025

8 min read
The most ‘I wish I’d done that’ works of 2025
Zeynep Göçmen ,
Designer ,
Ba'ndo

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