The Responsible Marketing Hub with Google

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In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

29 Jul 2024

7 min read
Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
Jenni Baker ,
Senior Editor ,
The Drum

08 Jul 2024

7 min read
How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Jenni Baker ,
Senior Editor ,
The Drum

30 Apr 2024

5 min read
11 things we heard at Google’s Measurement & Effectiveness Summit
Jenni Baker ,
Senior Editor ,
The Drum

26 Feb 2024

7 min read
The marketer’s guide to advertising measurement in 2024
Jenni Baker ,
Senior Editor ,
The Drum

13 Feb 2024

5 min read
How can marketing leaders seize AI at scale to ‘get the edge’?
Jenni Baker ,
Senior Editor ,
The Drum

29 Jan 2024

5 min read
How to drive marketing performance on the privacy-first web
Jenni Baker ,
Senior Editor ,
The Drum
Independent editorial, supported by
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26 Jan 2024

12 min read
The CMO’s data privacy checklist for 2024
Jenni Baker ,
Senior Editor ,
The Drum

11 Jan 2024

9 min read
Demystifying Privacy Sandbox - what advertisers need to know now
Jenni Baker ,
Senior Editor ,
The Drum

14 Dec 2023

7 min read
An ethical data framework creates a ‘rock solid foundation’ to build out AI principles
Jenni Baker ,
Senior Editor ,
The Drum

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