Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

13 Oct 2025

7 min read
Nestlé, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient...
Jenni Baker ,
Senior Editor ,
The Drum

06 Oct 2025

3 min read
Step away from ‘the data buffet’, marketers – why ‘just enough’ is enough
Maria Greaves ,
Assistant editor - branded content ,
The Drum

02 Oct 2025

5 min read
Speed-of-light ads, the data ‘throuple’ & why CTV needs quality control
The Drum Team ,
Editorial ,
The Drum

11 Sep 2025

6 min read
Closing the data gap: how to reclaim lost conversions in the privacy-first era
Jenni Baker ,
Senior Editor ,
The Drum

11 Sep 2025

12 min read
Data for Drummies: the buyer’s guide to marketing in a 181 zettabyte world
Jenni Baker ,
Senior Editor ,
The Drum

11 Sep 2025

7 min read
Most marketers think we’ll rely on AI to produce most creative content by 2030
Sam Anderson ,
Intelligence editor ,
The Drum

08 Sep 2025

4 min read
‘The yin and yang of magic and logic’: who really owns the data?
Jenni Baker ,
Senior Editor ,
The Drum

01 Sep 2025

5 min read
The promise, pressure & performance of agentic AI: ‘We’re looking for unicorns’
Jenni Baker ,
Senior Editor ,
The Drum

27 Aug 2025

4 min read
9 ways brands used data to drive creative impact (with lessons you can borrow)
The Drum ,
Editorial ,
The Drum

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