Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets Brand purpose

24 Jan 2025

5 min read
What will it take for CTV ad spend to overtake linear?
Aaron Goldman ,
CMO ,
4C Insights

16 Jan 2025

8 min read
Prediction: This will be the last decade of growth for paid search advertising
Aaron Goldman ,
Mediaocean

17 Dec 2024

5 min read
How should CMOs prepare for ‘anemic budget growth’ in 2025?
Hannah Bowler ,
Senior Reporter ,
The Drum

09 Dec 2024

7 min read
TikTok files emergency motion to stop US ban – but brands & creators are eyeing the door
Kendra Barnett ,
Associate Editor ,
The Drum

22 Nov 2024

5 min read
Record client spend makes it a very merry Christmas for UK marketers
Branwell Johnson ,
Group Director of Content ,
Propeller Group

06 Nov 2024

5 min read
What Trump’s win – and $215m worth of anti-trans ads – mean for the future of advert...
Audrey Kemp ,
LA Reporter ,
The Drum

05 Nov 2024

13 min read
Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls
Kendra Barnett ,
Associate Editor ,
The Drum

01 Nov 2024

5 min read
Top 20 US financial services advertisers by media spend
The Drum Team ,
Editorial ,
The Drum

01 Nov 2024

4 min read
Top 20 UK financial services advertisers by media spend
The Drum Team ,
Editorial ,
The Drum

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