Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

All Media Media planning & buying Future of TV Measurement Brand safety Retail media

27 Aug 2025

4 min read
Redefining TV & video planning for the converged media age
Martin Donnelly ,
Media Investment Director ,
PMG

14 Aug 2025

6 min read
From boyband to buy button: how Samsung Ads is turning TV into retail’s next big channel...
Gordon Young ,
Editor-in-Chief ,
The Drum

11 Aug 2025

18 min read
Barb will use human panels to measure YouTube. Now, what about the rest of the web?
Samuel Scott ,
The Promotion Fix columnist ,
The Drum

24 Jul 2025

6 min read
No off-season: 8 experts on how TV+ is helping brands connect with sports fans year-round
Charlotte Robinson ,
IAB UK

03 Jul 2025

4 min read
Why Netflix is rebuilding the bundle with live events, unscripted bets and Nasa launches
Margo Waldrop ,
Content Writer ,
The Drum

03 Jul 2025

6 min read
TV broadcasters unite: ‘You don’t need a walled garden – you need a shared garden’
Jenni Baker ,
Senior Editor ,
The Drum

30 Jun 2025

2 min read
Fast forward TV: Channel 4 on why trust, tech & culture still win the screen
Jenni Baker ,
Senior Editor ,
The Drum

10 Jun 2025

7 min read
The trust premium: backing quality media isn’t a virtue, it’s a business imperative
Jenni Baker ,
Senior Editor ,
The Drum

29 May 2025

11 min read
Lisa MacLeod on what publishers can learn from the FT’s digital transformation
Mark Challinor ,
Digital consultant

Explore more content

Agencies Awards Case Studies B2B Buyer's Guides for Drummies Commerce Media Creative Marketing Media Technology