Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

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13 Mar 2025

7 min read
Why TikTok wants to limit how often teens use its app
Sam Anderson ,
Intelligence editor ,
The Drum

21 Feb 2025

4 min read
Failing to understand that DEI is about people, not policy, could cost your brand
Sabrina Lynch ,
Head of strategy (Nuance Matters)

19 Feb 2025

7 min read
The best creative should leave you feeling a little scared
Jenny Sagstrom ,
Founder and Chief Executive Officer

12 Feb 2025

5 min read
Kanye’s Super Bowl ad for swastika shirt site sparks calls for stronger regulatory overs...
Audrey Kemp ,
LA Reporter ,
The Drum

11 Feb 2025

6 min read
Climate reporting presents brands with an opportunity – if it’s done right
Olly Lawder ,
Senior strategy director ,
Revolt

04 Feb 2025

5 min read
How can B2B advertisers get their targeting strategy ready for 2025’s privacy pivot?
Maria Greaves ,
Assistant editor - branded content ,
The Drum

31 Jan 2025

7 min read
How to deal with the unthinkable: crisis PR lessons from the American Airlines tragedy
Audrey Kemp ,
LA Reporter ,
The Drum

29 Jan 2025

6 min read
Is Elon Musk steering Tesla into a brand crisis?
Audrey Kemp ,
LA Reporter ,
The Drum

29 Jan 2025

5 min read
As Meta censors abortion pill providers, will mission-driven brands leave social media?
Audrey Kemp ,
LA Reporter ,
The Drum

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