Buyer’s Guide for Drummies

AI for Drummies

Power up your AI strategy. This is your insider’s roadmap to the AI tools and practitioners transforming campaigns, supercharging creativity and making marketing more effective.

01 Apr 2025

6 min read
Your brand must be available physically, mentally and now for the AI algorithm
Sean Betts ,
Chief AI and innovation officer

31 Mar 2025

4 min read
Retail media’s AI arms race: platforms v advertisers
Jeremy Woodlee ,
General manager ,
Infillion

31 Mar 2025

5 min read
Ownership and copyright of AI created artworks: where do I stand legally?
Tom Banks ,
Creative Editor ,
The Drum

31 Mar 2025

3 min read
5 AI trends from SXSW – and what marketers can do about them
Jenni Baker ,
Senior Editor ,
The Drum

31 Mar 2025

6 min read
AI glitches make headlines, but is brand trust paying the price?
Jenni Baker ,
Senior Editor ,
The Drum

31 Mar 2025

6 min read
Brands must resist AI’s pull towards sameness, says Uncommon founder Lucy Jameson
Richard Draycott ,
Associate Editor & VP ,
The Drum

31 Mar 2025

6 min read
What happens to research if the bots are creating all the answers?
Richard Draycott ,
Associate Editor & VP ,
The Drum

21 Mar 2025

10 min read
At Adobe Summit, has agentic AI for marketers made its public debut?
Sam Anderson ,
Intelligence editor ,
The Drum

19 Mar 2025

5 min read
AI gets personal: 20 ways Nvidia’s GTC could reshape marketing
The Drum Team ,
Editorial ,
The Drum
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