Buyer’s Guide for Drummies

Martech for Drummies

Whether you’re rebuilding your tech stack or wrangling data chaos, this is your no-jargon roadmap to what matters. We simplify the complex world of martech and adtech, with guidance on optimizing your stack, bridging silos, improving ROI, and making sense of clean rooms, CDPs, automation and identity – all in plain English.

28 Apr 2025

6 min read
Smarter, faster, not yet everywhere: 5 martech trends to watch
Jenni Baker ,
Senior Editor ,
The Drum

28 Apr 2025

5 min read
The marketer’s no-nonsense A to Z guide to all things martech
The Drum ,
Editorial ,
The Drum

28 Apr 2025

5 min read
Turn your martech stack from a cost center to a growth engine
Michael Nicolosi ,
Senior Director of Analytics ,
Jellyfish

17 Apr 2025

4 min read
Google adtech monopoly ruling explained: 10 things you need to know
The Drum Team ,
Editorial ,
The Drum

03 Apr 2025

6 min read
Proprietary tools give marketing teams that all-important edge
Laurence Carton ,
Data engineering manager ,
Tug Agency
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