Buyer’s Guide for Drummies

New TV for Drummies

TV is having its biggest transformation since the switch to digital. This guide explores the rapidly growing world of connected TV, retail media integrations, dynamic creative, and formats that go way beyond the 30-second spot. Whether you're buying across FAST, AVOD or shoppable streams, we break down the data, measurement and media planning needed to thrive in this converged content landscape.

28 Aug 2025

3 min read
How Phȳnd plans to reshape cloud gaming by putting smart TVs front and center
Margo Waldrop ,
Content Writer ,
The Drum

14 Aug 2025

6 min read
From boyband to buy button: how Samsung Ads is turning TV into retail’s next big channel...
Gordon Young ,
Editor-in-Chief ,
The Drum

11 Aug 2025

18 min read
Barb will use human panels to measure YouTube. Now, what about the rest of the web?
Samuel Scott ,
The Promotion Fix columnist ,
The Drum

03 Jul 2025

6 min read
TV broadcasters unite: ‘You don’t need a walled garden – you need a shared garden’
Jenni Baker ,
Senior Editor ,
The Drum

30 Jun 2025

2 min read
Fast forward TV: Channel 4 on why trust, tech & culture still win the screen
Jenni Baker ,
Senior Editor ,
The Drum

26 May 2025

4 min read
From add-on to anchor: how Spanish-language content is reshaping streaming strategy
Margo Waldrop ,
Content Writer ,
The Drum
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