Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

All Topics Digital transformation Social media Data & privacy Web3 Artificial intelligence Adtech

24 Nov 2025

6 min read
Carryl Pierre-Drews does some much-needed myth-busting about B2B marketing
Carryl Pierre-Drews ,
CMO ,
IAB

20 Nov 2025

6 min read
The rise of business-to-robot (B2R) marketing
Mark Mitton ,
Head of digital experience ,
Gravity Global

19 Nov 2025

6 min read
Embracing change – innovation and grief in engineering

18 Nov 2025

4 min read
Canva’s Creative OS enters a crowded race for the modern content stack
the drum

18 Nov 2025

7 min read
Revealed: Every winner at The Drum Awards for Digital Experience 2025
Jennifer Faull ,
Deputy Editor ,
The Drum

18 Nov 2025

4 min read
DoorDash brings Symbiosys in-house to expand its retail media reach
The Drum ,
Editorial ,
The Drum

18 Nov 2025

3 min read
Perez Hilton on turning viral moments into merch with Amaze’s new AI storefront
Margo Waldrop ,
Content Writer ,
The Drum

18 Nov 2025

5 min read
Daniel Hulme: There are now 2 layers of persuasion: the human who feels and the agent who...
Daniel Hulme ,
Chief AI officer ,
WPP

17 Nov 2025

4 min read
The Drum Awards Festival is here. Watch every show live this week on thedrum.com
The Drum ,
Editorial ,
The Drum

14 Nov 2025

5 min read
The custom adtech renaissance: why owning your stack matters in 2026
Pedro Carrascosa ,
Business Development Director for AdTech and MarTech ,
Avenga

14 Nov 2025

4 min read
AI intel round-up: We trust genAI more than government and ad land's 27% ‘confidence gap...
Sam Anderson ,
Intelligence editor ,
The Drum

13 Nov 2025

5 min read
AI in B2B: ‘The market’s confused implementation with innovation’
Maria Greaves ,
Assistant editor - branded content

13 Nov 2025

5 min read
The new digital real estate: why your domain name matters more than ever
Maria Greaves ,
Assistant editor - branded content

11 Nov 2025

7 min read
Amazon bets on 'crystal box' transparency in ads product upgrade
Kiri Masters ,
Commerce media columnist ,
The Drum

11 Nov 2025

4 min read
Why tech outages hold valuable lessons for B2B marketers
Jane Ostler ,
EVP, Global Solutions Marketing and Thought Leadership ,
Kantar

10 Nov 2025

2 min read
‘It’s not a technology gap. It’s a leadership gap’ – why AI isn’t the obstacle...
Maria Greaves ,
Assistant editor - branded content

10 Nov 2025

3 min read
Judge of the Day: Ez Blaine believes the best ideas still come from human instinct
Margo Waldrop ,
Content Writer ,
The Drum

10 Nov 2025

5 min read
How Transmission brought Hollywood to B2B with brand storytelling
Jenni Baker ,
Senior Editor ,
The Drum

06 Nov 2025

7 min read
Why the arrival of advertising in AI Search may not be the catastrophe many fear
Kiri Masters ,
Commerce media columnist ,
The Drum

06 Nov 2025

4 min read
Tom Goodwin: We stopped being smart after we built smart machines
Tom Goodwin ,
Keynote speaker and consultant

05 Nov 2025

9 min read
We’re going back outside. Digital should come too
Andrew Douthwaite ,
VP Commercial ,
MSquared

05 Nov 2025

3 min read
WPP’s Matt McNeany: there will be no AI slop if humans remain the judges
The Drum ,
Editorial ,
The Drum

04 Nov 2025

3 min read
9 in 10 B2B marketers think they’ve mastered AI, but are they really in control?
Gordon Young ,
Editor-in-Chief ,
The Drum

03 Nov 2025

4 min read
AI won’t do your homework: why CMOs can’t skip the learning curve
Jenni Baker ,
Senior Editor ,
The Drum

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