Social Media

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25 Sep 2025

5 min read
Why influencer marketing thrives on brand freedom
Amy Houston ,
Senior Reporter ,
The Drum

23 Sep 2025

4 min read
Micro-dramas are turning TikTok into a soap opera and brands want a starring role.
Margo Waldrop ,
Content Writer ,
The Drum

23 Sep 2025

5 min read
Dear employers: gen Z is watching you (and not just on LinkedIn)
Tiffany Barwick ,
Deputy Managing Director ,
weCommunications.

22 Sep 2025

5 min read
That’s no community. That’s a comment section
Logan Jory ,
Founder ,
Wildfire Social

17 Sep 2025

5 min read
What Trump’s TikTok ‘framework’ deal really means for marketers
Margo Waldrop ,
Content Writer ,
The Drum

11 Sep 2025

3 min read
Can LinkedIn be turned into a social channel for beauty brands? Vegamour thinks so
Margo Waldrop ,
Content Writer ,
The Drum

11 Sep 2025

5 min read
‘We’re at peak brand saturation’: Why the comments section is becoming a cultural hu...
Sam Anderson ,
Intelligence editor ,
The Drum

08 Sep 2025

5 min read
Just make it go viral' - The craft behind cultural relevance
Flora Williams ,
Head of planning ,
MG OMD

03 Sep 2025

10 min read
Meet the real Zaria Parvez: The social media manager who became the brand
Cameron Clarke ,
Editor ,
The Drum

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