Sports Marketing

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams.

We dive into the marketing tactics that keep the world’s biggest sports organizations on top of their game and the strategies that bring brands the most awareness and best ROI.

11 Nov 2025

6 min read
“We’re not just experimenting, we’re scaling”: Inside Baller League’s Miami move
Gordon Young ,
Editor-in-Chief ,
The Drum

20 Oct 2025

6 min read
Why the Clock, the Crowd, the Context is sports marketing’s new hat trick
Maria Greaves ,
Assistant editor - branded content ,
The Drum

30 Sep 2025

17 min read
Sport marketing’s ‘full-circle’ moment: creator and licensing deals changing the gam...
Sam Anderson ,
Intelligence editor ,
The Drum

08 Sep 2025

11 min read
​Nike, do you really win when people engage with ‘Why Do It?’
Sian Conway-Wood ,
Senior managing partner

02 Sep 2025

2 min read
September sports line-up: how tech is putting brands in pole position with fans
Maria Greaves ,
Assistant editor - branded content ,
The Drum

28 Aug 2025

4 min read
From stadiums to street corners, why Fifa is turning to OOH ahead of 2026 World Cup
Margo Waldrop ,
Content Writer ,
The Drum

25 Aug 2025

4 min read
How luxury brands are designing their way into sport’s cultural core
Margo Waldrop ,
Content Writer ,
The Drum

13 Aug 2025

6 min read
These women’s sports leagues offer great opportunities for brand support
Carlie Richman ,
Group account director ,
NVE Experience Agency

06 Aug 2025

4 min read
Disney’s growing empire: 10 things it owns (or basically runs)
Margo Waldrop ,
Content Writer ,
The Drum

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