Absolut Vodka has teamed up with Tabasco to launch Absolut Tabasco, a fiery new flavored vodka blending Absolut’s winter-wheat spirit with Tabasco’s aged red pepper mash. The product rolls out globally from February 2026 across more than 50 markets, tapping into the growing appetite for spicy spirits.
The launch is backed by a bold global campaign from Wieden+Kennedy London, marking the agency’s debut work since being appointed Absolut’s global agency of record. Shot with director Leigh Powis in the volcanic landscapes of Iceland, the work imagines a world where volcanoes erupt Bloody Marys, launching with London out-of-home ahead of a wider global rollout.
Soundtracked by Lou Reed’s Walk on the Wild Side, the campaign nods to Absolut’s cultural advertising legacy.
Wieden+Kennedy London