Aldi’s Christmas epic reaches its grand finale as Kevin and Katie the Carrot head for the altar in the final chapter of the retailer’s festive trilogy. After cliffhangers, capers and a frantic dash home, the nation’s favourite veg couple finally prepare for the wedding of the year. Created by McCann Manchester, the spot picks up with best man Kelvin rescuing Kevin just in time, only for a last-minute twist to threaten the big moment.
As Katie begins her walk down the aisle, the scene is set with carrot kids, the bridal party and even the famous Cauli Dog, ready to celebrate. But chaos strikes when Kelvin gets an alarming call from the veg-istrar, sending Katie into panic and risking the ceremony entirely. Kevin steps in for a showstopping musical moment, proving that festive magic, and love, can overcome even the crunchiest obstacles.
The campaign is bolstered by a suite of activations across social, print, radio and digital, including competitions, content series and a continued ITV partnership featuring breaking-news-style segments fronted by Scarlett Moffatt.
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McCann Manchester