Ad of the Day: Apple invites the UK to light up Battersea with Christmas creativity

The work from TBWA/Media Arts Lab, London, is in collaboration with comedian Munya Chawawa.

Apple has launched ‘Your Tree on Battersea’, a UK-wide campaign to encourage the public to get festive and creative this Christmas. In partnership with TBWA\Media Arts Lab, and hosted by comedian Munya Chawawa, the campaign marks the first time people can design their own digital Christmas tree on an iPad for the chance to see it projected on to Battersea Power Station’s river-facing chimneys and wash towers. The winning public designs will feature alongside contributions from household names, including Stephen Fry and artist David Shrigley.

Running until November 23, the competition celebrates creativity powered by Apple’s iPad lineup. “Using the power and versatility of our most capable iPad lineup yet, we’re excited to bring Christmas cheer to Battersea Power Station and inspire festive creativity across the nation,” said Greg Joswiak, Apple’s senior vice-president of worldwide marketing. The 24 winning designs will be unveiled on December 4 at 5 pm, transforming Battersea into a canvas of digital artistry and festive imagination.

To help participants get started, all 39 Apple Store locations across the UK will host free, 30-minute ‘Today at Apple’ sessions until November 22, guiding attendees through the creative process on iPad and Apple Pencil. Submissions can also be completed from home, with entrants downloading a digital template to an iPad, creating their tree design and submitting it for consideration. The initiative follows past collaborations between Battersea and artists such as David Hockney and Aardman.

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