For the past two decades, the annual Australian Lamb spot has been a staple in the Aussie advertising calendar, always starring media personality and sports commentator Sam Kekovich. This year, just in time for summer barbecues and chops for dinner, the campaign is back on screens.
In the latest work, viewers follow the aftermath of Australia being removed from the ‘Top 10 Happiest Countries’ in the world and Kekovich and his colleagues attempt to convince the auditor why this is a rookie error.
Throughout the three-minute ad, the team touches on all the different cultures that make the country so great, the various sports personalities and Olympians, the classic sunny BBQs and even popping to the shops in swimwear.
BMF Australia started the offbeat tradition, but it’s now in the hands of ad agency Droga5.
Last year, The Drum sat down with the shop’s chief creative officer, Tara Ford, to hear more about the campaign legacy.
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Droga5
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin, Tokyo and São Paulo. From integrated communications and experience...