Creative Ad of the Day

Ad of the Day: BBC Creative embraces fire in Winter Olympics stop-motion epic

The film embraces craft and shuns AI to create an immersive world.

By Amy Houston, Senior Reporter

The Drum

January 26, 2026 | 2 min read

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BBC Creative has unveiled its stop-motion campaign for the Milano Cortina 2026 Winter Olympic Games. 

Titled ‘Trails Will Blaze,’ the work is set against the frozen Dolomites and draws inspiration from the Olympic torch, depicting elite winter athletes so intense they leave glowing trails of light in their wake.

Created in partnership with animation studio Nomint and director Yannis Konstantinidis, the film uses more than 700 individually 3D-printed athlete models and 14 different combustion techniques. 

Shot frame by frame against miniature mountain sets, the production deliberately embraces fire, an element that resists control, to create a visceral, elemental expression of determination, precision and drive.

The spot is soundtracked by a modern arrangement of Verdi’s Requiem, recorded live at the Royal Albert Hall by the BBC Symphony Orchestra.

Creative Ad of the Day

Featuring:

NOMINT

Briefly a fringe architecture studio. Currently one of the most awarded animation companies in the world. Proud home of 24 of the most talented animation directors...

BBC Creative

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