Dove has partnered with Netflix and Shondaland’s Bridgerton for ‘Let Them Talk,’ a new campaign launching ahead of season four that reinforces the brand’s long-standing commitment to real beauty and self-expression. The work reframes gossip, from Lady Whistledown to today’s comment sections, as background noise to confidence.
Built around a hero film and a global creator rollout, the campaign spotlights women who show up unapologetically online and IRL. By aligning Bridgerton’s characters with Dove’s beauty platform, the collaboration positions confidence as something defined from within, not by outside approval.
“Partnering globally with Dove on a true 360° campaign really gave us the opportunity to extend the beloved world of Bridgerton into powerful moments and products for our members,” said Magno Herran, vice-president of global brand partnerships at Netflix.
“At its core, Bridgerton has always championed the idea of challenging societal expectations and celebrating individuality in all its forms. Across the partnership, we’re spotlighting authenticity, proving that the true spirit of Bridgerton is just as relevant today as it was in the ton.”
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Mythology
Mythology is an independent creative company based in Downtown NYC founded and led by Anthony Sperduti, and partners Ted Galperin, Audrey Attal, Sophie Mascatello...