Experian has unveiled a new brand platform, ‘Better Your Story,’ created by ad agency BBH and aimed at injecting optimism into the often joyless world of personal finance. The work encourages people to take control of their financial future by showing how small, informed actions can lead to better outcomes.
The launch campaign uses nursery rhymes and fairytales as its creative hook, spotlighting famous stories where a little help could have changed everything. The hero 60-second film reimagines the woman who lived in a shoe, showing how Experian could have helped her secure a better mortgage and a home that actually fits.
Directed by Tom Noakes, the campaign spans TV, cinema, VOD, OOH, radio, digital and social media, with media handling by PHD.
Felipe Serradourada Guimaraes, executive creative director at BBH, said: “Once upon a time, BBH made a cracking modern-day fairytale to tell the world about credit scores. And the ad world lived happily ever after. The end.”
