Google Pixel’s ‘It’s Pixel, Actually’ reunites Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon to showcase the Pixel 10’s filmmaking capabilities. Shot entirely on the device, the campaign refreshes familiar moments from the well-known holiday film.
Grounded in Google data showing that Love Actually remains one of the top three most-searched Christmas films worldwide since 2004, the creative uses nostalgia with purpose, pairing familiar characters with modern mobile tech.
The campaign launched in the UK on November 24 and rolled out across the US and Canada on November 25.
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WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was...