Heinz is tackling one of fast food’s most annoying problems with its latest inventions, the Heinz Dipper, a fry box featuring a built-in ketchup compartment designed specifically for on-the-go dipping.
The campaign is rooted in a simple consumer truth: people love fries and ketchup, but the packaging has never kept up with how and where we eat. By redesigning the fry box itself, Heinz turns a daily frustration into a smart, mess-free experience.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly on to individual fries, fans have apparently long struggled to enjoy their favorite pairing away from the table. In fact, many say they have considered skipping condiments altogether due to a lack of dip-friendly packaging options, according to the brand. The new box design directly tackles these pain points with a simple, intuitive and mess-free design that makes dipping effortless anywhere.
Advertisement
“After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our Heinz lovers everywhere,” says Nina Patel, global vice-president of the Heinz brand at the Kraft Heinz Company.
“As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
Rethink Toronto
Rethink is more of an idea than it is a business. Rethinking changes everything. It’s how we see the world. Which is why we’re constantly rethinking what’s...