The work from Uncommon Creative Studio focuses on longer, more thoughtful copy for the insurance brand.
Hiscox’s ‘Collections’ campaign puts the spotlight on the kinds of things standard home insurance often overlooks. Told through long-copy press ads, each execution centers on a single treasured item, from fine wine to heirloom jewellery, and the story that makes it irreplaceable.
The work employs clean photography and measured typography to allow the writing to take center stage. The tone is informed and knowing, written from the point of view of someone who understands collecting, rather than selling insurance.
Across the series, Hiscox positions itself as a specialist for people whose homes contain more than just “contents,” reinforcing the idea that some possessions need extra cover and care.
Uncommon Creative Studio LDN
Uncommon is a global creative studio based in New York, London & Stockholm, building brands that people in the real world actually wish existed.