Almond Breeze is taking aim at the growing fatigue with “AI slop” in a new campaign starring the Jonas Brothers. Created by ad agency McKinney, the three-minute hero film follows the band as they’re pitched a series of increasingly misguided Almond Breeze concepts by fictional “brand partnership agents,” many of them leaning hard into AI cliches.
Those ideas include a hyper-stylized sci-fi battle with “milky monsters,” a glossy fragrance ad parody fueled by awkward generative versions of the singers and a nostalgic milkman fantasy that completely misses the mark. Each concept escalates the absurdity, poking fun at how easy it has become to generate content and how rarely it actually connects.
Eventually, the brothers ditch the gimmicks altogether and land on a simple idea: Almond Breeze is “really good.” By using AI to parody bad AI, the campaign flips the script on celebrity tech-driven ads.
Omid Amidi, co-chief creative officer at McKinney, explained: “Right now, everyone’s racing to use AI, and a lot of what’s landing feels interchangeable. We wanted to go the opposite direction and use AI in a way that disarms people instead of impressing them. By poking fun at bad, overblown AI ads, we were able to land on something very human and very Almond Breeze. The product is genuinely good, and that realness matches the energy of the brand. AI was just the tool, not the point. And when the product is good and the brand is confident, you don’t need to over-engineer the story.”
Advertisement