KFC has teamed up with Stranger Things for the Netflix show’s fifth and final season, launching a full-scale crossover that turns the brand into Hawkins Fried Chicken.
Created by Mother, the campaign leans into the show’s 80s nostalgia and small-town heroism, complete with a cinematic spot that follows a crew of HFC staff battling chaos in the rift-torn town to deliver chicken when it’s needed most.
Extending beyond advertising and product, the partnership will come to life through digital and real-life activations that invite fans into the world of Hawkins Fried Chicken. True to the spirit of Stranger Things, there’s always more than meets the eye.
Credits
Brand: KFC UK&I
Creative agency: Mother
Chief marketing officer: Monica Sillic
Marketing director, UK&I: Kate Tipper
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Brand manager: Phoebe Syms
Senior director, marketing partnerships, EMEA: Jordan Peters
Creative lead, UK: Ted Knight
Senior brand partnerships manager, EMEA: Robert Arrowsmith
Brand partnerships creative producer, EMEA: Lydia Mbala
Production company: Prod Co
Director: Nick Roney
ProdCo co-founders: Ian Pons Jewell & Zico Judge
Managing director/partner: Jon Adams
Executive producer: Ella Toal-Gangar
Head of production: Sam Levene
Producer: Tomas Smrcek
Production manager: Reba Gaynor
Director of photography: Ben Fordesman
Production designer: Henry Boraros
Casting director: Kharmel Cochrane
Stylist: Ellie Walker
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Service production company: Icon Films Sofia
Service production company producer: Beba Yordanova
Editing company: TenThree
Editor: Sam Bould
Assistant editor: Rebecca Campbell
Executive producer: Sophie Honour
Post production: Black Kite
Executive creative director: Adam Crocker
3D VFX lead: Andrew Bartholomew
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Colourist: Tom Mangham
Executive producer: Tamara Mennell
Sound: King Lear
Sound engineers: Jack Sedgwick & Ned Sisson
Sound producer: Natalie Curran
Music: Mr Pape
Photography: Martin Poole
Photographic production company: Dillon & Friends
Mother