Ad of the Day: Luxe Bureau launches with a refined take on modern gifting

Luxury gifting service Luxe Bureau introduces itself with a launch film that positions the brand as a curator of considered, high-end gifts. Created by Duncan Fenech in partnership with founders Lucy Sancho and Sabrina Wisely, the campaign establishes the whole brand world, encompassing strategy, identity and visual language. 

Directed by Ollie Craig, the film focuses on the practical rituals of gifting, selecting, preparing, giving and receiving, played out inside a mid-century modern London home. Clean compositions, controlled pacing and tactile close-ups give the spot a polished, cinematic feel, while subtle nods to Tom Ford, Slim Aarons and Wes Anderson shape its look.