Panda Express welcomes the Lunar New Year with ‘Wishes,’ its first-ever animated short and, according to the fast food brand, its most ambitious holiday story yet.
Set in San Francisco’s Chinatown, the film celebrates family, togetherness and food as love, marking a new chapter in the brand’s ‘Have You Eaten Yet?’ platform.
Created with ad agency Opinionated and Passion Pictures, the two-minute hand-drawn film follows a young girl wishing for her family to be together when her doctor father is called away. What unfolds is a tender journey through lantern-lit streets.
Made entirely without AI, the spot blends handcrafted 2D animation with subtle 3D effects. It will roll out across broadcast, digital, social and in-store.
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Panda Express