Underwear brand Bonds has kicked off SailGP season six with a new video from Maximum Effort, featuring Hugh Jackman and Ryan Reynolds delivering a tongue-in-cheek “team briefing” to driver Tom Slingsby and the Flying Roos crew. The playful spot sets the tone for the Perth opener and the season ahead.
The film opens with a visibly nervous Reynolds preparing to address the Australian sailing team before admitting to Jackman that, in moments like these, he usually imagines people in their underwear to calm his nerves. That thought quickly becomes reality as the crew appear literally stripped back to their Bonds underwear – a sight that, in a moment of madness, tempts Reynolds to follow suit.
“Bonds, Hugh and Ryan bring a great energy to the team,” says Tom Slingsby, driver and chief executive officer at the Flying Roos. “It’s fun, it’s fast-moving and it matches the way we like to go racing, competitive, focused and not taking ourselves too seriously.”
Maximum Effort Productions
We make films, TV and content for the personal amusement of Ryan Reynolds. We occasionally share them with the public.