The out-of-home work celebrates this year’s Best New Artist nominees ahead of the 2026 Grammy Awards.
In its latest campaign, Spotify is showcasing that today’s biggest musical stars all had to start somewhere. To coincide with the Best New Artist nominees at this year’s Grammy Awards, the streaming platform’s ad campaign reveals photos of the likes of Lola Young, Olivia Dean and Addison Rae as youngsters.
The campaign spans cities across the US and London, highlighting the dedication that has shaped the next generation of music stars. In Young’s billboard, the Messy singer is sat next to a piano with the script: “Once sang to six people. Now heard across six continents.”
In Dean’s poster, the smiling schoolkid is shown beside text reading: “From harmonies to headliners.”
Advertisement
On January 29, Spotify will host its annual Best New Artist event in Los Angeles, a special evening honoring the nominees and celebrating the years of work that have brought them to this moment. Each nominee will be in attendance and perform.
Spotify
Spotify is a music, podcast, and video streaming service that was officially launched on 7 October 2008. It is developed by startup Spotify AB in Stockholm, Sweden....