Uber’s new holiday film highlights the understated significance of an airport pickup, demonstrating how a straightforward, reliable ride home can lead to a moment of pause during a busy season. Set in the suburbs, it underscores the importance of family relationships during the holidays.
Directed by Michael Spiccia, ‘Close’ follows a young woman heading to see her father after a strained previous encounter. As familiar streets roll by, the emotional weight of the trip becomes clear, turning a routine ride into a quiet journey toward repair.
Set to James Blake’s cover of Landslide, the film runs across cinema, CTV, OLV and social in the US and Canada.
Felix Richter, chief creative officer at Mother, said: “The idea was simply to showcase an emotional journey within an actual one. A heartfelt family story in the context of the holidays set to an incredibly haunting track by James Blake.”
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Mother