Zoom is rolling out a new global campaign, ‘Zoom Ahead,’ designed to reposition the company from a video-meeting tool to a broader AI-powered workspace. The campaign began quietly last month through podcasts and creator partnerships, with TV spots set to appear later this month and more activity planned for next year.
At the center of the initiative is a 30-second commercial titled ‘I Use Zoom!’ featuring Saturday Night Live (SNL) comedian Bowen Yang as an overbearing IT lead obsessed with clunky meeting software. His team quickly revolts, literally climbing on to their desks, to champion Zoom, sparking a comedic wave of Zoom loyalists across different environments.
The spot, written and produced by Colin Jost’s agency No Notes, will run nationally during the December 31 College Football Playoffs, with additional placements before the Super Bowl in major markets.
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