Ad of the Day: Apple unveils slow-motion cinematic tribute to action films

The work comes from the tech giant’s in-house agency and commercial director David Shane.

Apple ad

Continuing its ‘Shot on iPhone’ series, Apple has unveiled an action-packed spot to tout its slow motion feature, which is new for the 16 Pro model.

In the short, viewers see two actors leisurely walk away from a burning building. Playing with the classic 'walk away from explosion' trope, the two detectives engage in meta-commentary about their slow-motion walk, with one embracing the dramatic moment while the other breaks character by questioning the timing and flinching at the explosions.